The words and phrases "Atlas®," "Charles Atlas®," "Dynamic-Tension®," , "Atlas Nutrition®," "Mr. Atlas®," "The World's Most Perfectly Developed Man," "97-pound weakling," "Insult that Made a Man Out of Mac®," "Hero of the Beach," "Hey Skinny®," the comic strip featured as well as the photographs and text are all trademarks of Charles Atlas Atlas, Ltd.

The company has been active in licensing the trademarks and images to fortune 500 companies as well as major retail companies all over the wolrd.

NO ONE PICKS ON A STRONG MAN! "The World''s Most Perfectly Developed Man"

CHARLES ATLAS licensing have included the following:

Click on the images below to see a largerl size pdf file.
HBO	Kofax Imaging	Chronicle Books
BC Medical Journal	Boating - Jensen Ads	Cincinatti Bell Bulletin
Mercedes Benz		Fit to Walk and Talk
IBM	The Best of Reminisce	These are a few of the many companies that have used Charles Atlas licensing.

1. IBM - used name "Charles Atlas" in a major PRINT AD CAMPAIGN showing the power of the IBM web hosting service..."THE CHARLES ATLAS SCHOOL OF WEB HOSTING!"

2. The GAP - over 210 GAP STORES (in USA, FRANCE, UK, and GERMANY) had full life size posters of Charles Atlas in their windows and within the stores, using MR. Atlas as The Model promoting the Gap Body Store.

3. American Greeting/Hallmark - Greeting Card with Atlas on it.

4. Dark Horse Comics - Issued CHARLES ATLAS, Magnet sets, stickers and tee-shirts

5. "Fit to Walk and Talk" - A new fitness book features Mr. Atlas and Atlas Ads as inspiration for getting fit in Australia.

6. A new Hip Hop group (The Renegades) of Minneapolis produced and published a song entitled, "Charles Atlas!"

7. "Ripley's Believe It or Not" TV Show- licensed some photos of Charles Atlas
to use in a program about John Wooton.

8. Discovery Channel Show on Bodybuilding on aired a segment about Mr. Atlas being the forefront of the fitness industry!

9. A&E Biography aired for the 3rd time, "CHARLES ATLAS : MODERN DAY HERCULES" in both English and Spanish!

10. Texas Elementary Principal and Supervisor's Association used Mr. Atlas Image to promote it's plan for Stronger Education for School districts in Texas at a convention Nov. 2001.

11. Two Motion Pictures featured MR. ATLAS and ATLAS ADS prominantly in the films. Yet another company has sought permission to use ATLAS in another feature for 2003! "THE MAN WHO WAS NOT THERE" & "NO PAIN NO GAIN"

12. National Museum of Australia will be having an exhibition on Human beauty and the focuses will be on Charles Atlas. This is planned for 2004!

13. Prentice Hall is publishing a book entitled "Creating America Reading and
Writing Arguments". The book uses an Atlas advertisement, "How Joe's Body Went From Shame to Fame!" ad illustration! This Text is due to print in 2002.

14. Jensen Audio - Two Ads that ran in Boating Magazine for their boat radios in the Spring and summer of 2002.

"NOBODY PICKS ON A STRONG MAN!"

"The World's Most Perfectly Developed Man."
©2004 Charles Atlas, Ltd. All rights reserved.